Genesis // LUXE IS IN THE DETAILS

Creative Director David Mesfin from Innocean and photographer Simon Puschmann developed an idea which helped solve a lot of the problems most car manufacturers usually face with their digital out of home billboards: we added motion to their billboards.
We produced extreme close ups in ultra high resolution images (30.000×21.000px) for billboards (out of home and digital out of home) showcasing the quality and craftsmanship of Genesis cars.
Therefore we created a Giga Pixel image that really pushes the envelope and works well on large digital billboards. The Giga Pixel image was shot in 18 high resolution exposures, then stitched, resulting in a 60.000 pixel wide file (real pixels, not interpolated) which allows you to zoom and zoom and zoom. We then generated 8k films from the Giga Pixel image.
And we produced extreme close ups in ultra high resolution images (30000 × 21000 px) for billboards (OOH and digital OOH) as well..