Genesis // GV60
Mission
To emphasize the modern design of the new Genesis GV60 it was set in different surroundings from reality to surreal locations, which had been designed in CGI.
In collaboration with photographer Oliver Paffrath and Markenfilm Asia this lovely project sketches a new real.
Credits
PHOTOGRAPHER
Oliver Paffrath
AGENCY
Innocean Worldwide, Seoul
ART DIRECTION
Dae Soo Kim
CREATIVE DIRECTION
Jung Hwa Son
LOCATION Unreal
Hyperbowl, München
LOCATION Real
Rotterdam, Belgium
